Coming to America: Are You Looking to Sell Wine, or Build a Wine Brand?
Welcome to the shifting landscape in the world’s #1 wine market.
For wineries interested in “selling wine” in America, consider the new...
about monika elling
Foundations Marketing Worldwide (FMW) is an integrated MarCom agency providing the wine and spirits, luxury goods sectors with quality marketing solutions… Click here to learn more about Monika and the fmw team.
our offices
Foundations Marketing Worldwide is located at 1140 Avenue of the Americas on the 9th Floor. It is the perfect place to be both inspired and succesful. Click here to see where we love to work!
services
fmw is an integrated MarCom firm providing the wine and spirits, luxury goods sectors with social & digital media services, public relations as well as creative and marketing services. Click here to see a list of our services.
contact us
Call or e-mail us today to setup an appointment! 212.537.9363. Click here for e-mail form.
The new world of wines & spirits
Less routes to market, more brands. As a brand owner, you need a holistic market perspective, and a team of professionals to position you for success.
Recent Posts
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Bottle Shock: In Wine World Today, Presentation is (Nearly) Everything
Read moreAs part of what I do for a living, I have the good fortune of attending numerous wine tastings throughout the world. Aside from being a fascinating...
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And You Thought the Wine World was Complicated Enough………………enter “Snake Wines”
Read moreWell, maybe not today. But probably sooner than you think. The world is flooded with wines from places known and unknown. Product standards are...
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Craft Spirits: Five Things to Consider as You Develop Your Product
Read moreWith the explosion of product in the handcrafted spirits category, there will be some winners, and plenty of losers. Here are some guidelines to...
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Building Your Business – Five Rules to Live By
Read moreAs an entrepreneur, you learn your true business and life lessons not in grad school, but in your first few years of operations. While your concept...
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Millenials: Wine & Spirits Trendsetters…..at a Pricepoint
Read moreAsk any industry professional, and they will go on and on about the Millenial generation as THE target market for wine and spirits brands. There are...
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Welcome! or Not….Realities of Entering the U.S. Market
Read moreFor those wine exporters looking to get started in the U.S., a word of warning. This market is not for the faint of heart. Nor for those light in...
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Distributors Sales Force & Sales Strategies
Read moreLet's imagine your brand has a home with a large scale distribution house in a key market. Furthermore, you have targeted a mere 200 case sale for...
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Imitation ice wine…a communication problem?
Read moreFake products are everywhere---fashion, electronics, and of course, wine. Most of the time however, the creators of such knock-offs try to hide the...
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Response to SVB Insights, Vintank article on Wineries & Social Media
Read moreCLICK "SVB Insights - Dear wine industry, there is nowhere to go but up!" Very nice piece, but why is this surprising to anyone? I have...